Posts Tagged ‘design’

Unsed

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The aim with unsed.com is to expose the moments of ‘real-world’ clumsiness, and provide the user with a place to say exactly what needs to or needed to be said, exactly how it could be or should have been said.

Sydney Festival

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The base element of the branding for Sydney Festival is the custom typeface. The letter-forms adhere to a strict star shaped grid, which represents this ‘crossing of paths’ in which the magic of the festival takes place.

A powerful energy comes from the intersection of audiences and the diverse, entertaining and thought-provoking art that the festival brings to the city. This has inspired the erratic modular shapes and animation to break the conformity built into the typeface.