Hatch

Hatch is a seed stage startup, led by ex-Iconic, and Zip Money founders. The product’s mission is to help people, early in their careers, find meaningful work.

I joined as a product designer right before the business underwent a strategic pivot during the pandemic.

Hatch solves problems on both sides of the hiring journey

Early-career job seekers struggle to find meaningful roles. Their CVs don’t demonstrate their motivation and transferable skills, and the company culture for entry-level hires is unclear from job descriptions.

Employers rely on CVs, which are often the first point of candidate review and are a poor indicator of a person’s fit for the role, especially for candidates with limited comparable experience.

Hatch is a talent marketplace for early-career talent to find meaningful roles based on motivations and strengths, not CVs

I led the design for new features and enhancements to the product experience, including Employer profiles, applicant shortlists and iterations to the candidate profile.

Throughout design processes I worked closely with founders, engineering, and data science team members, and conducted targeted customer research and testing initiatives.

I designed a low-touch sign-up and sign-in experience for multi-user authentication

The sign in experience needed to accommodate both sign up and sign in flows, for employers and job seekers.

This meant several conditional forks in the UX needed to unfold seamlessly, and support a number of deep-linking scenarios.

I collaborated with engineering team members from early solution design sessions, gradually building fidelity to create a frictionless user experience that was technically robust.

I facilitated a process to align Hatch’s product and brand positioning as we prepared to launch in market

With the new product, we required alignment on positioning to effectively communicate the value proposition and present ourselves as a brand to both audiences

Collaborating with founders, marketing, and growth teams, and leveraging April Dunford’s framework, we aligned on a positioning strategy to inform sales and marketing materials, including a revised brand.