The Stables is an exclusive membership program endowed by a partnership between The Australian Turf Club and The Keystone group, and based in the expansive Level 4 Member’s Stand at Royal Randwick Racecourse. The brief was to devise an online application process that would reflect the luxury experience new members could come to expect from the venue.
As lead designer at MAXCO, I oversaw the project from the initial stages. The final aesthetic credit lies with my talented colleague Lawrence Wilms. My roles included:
- Project discovery / definition
- Wireframes, Process Diagrams, Prototypes and Documentation
- Oversee Back End development
- Front end development and typography using the new H&FJ cloud typography web font service.