For four years, I have been working in business and product innovation at BCG Digital Ventures in defining opportunities for new corporate ventures and bringing to life the first iteration of a product and business to gain initial investment. I have lead the product design in this innovation phase for numerous ventures that have gone on to launch successfully in market by some of Australia’s largest brands.

Due to confidentiality agreements I am unable to present client work, so I have aimed here to summarise my approach and show fragments of outputs.

  • Consumer research and testing

    Consumer research and testing

    I have been involved in various research and testing methods, across scoping, preparation, execution and synthesis for design. Most often I have conducted applied ethnography for the purposes of discovering frictions and their root causes, unmet needs and new opportunities to provide value, as well as qualitative interviews to explore value propositions, brand, feature prioritisation and more.

  • Experience mapping and product modelling

    Experience mapping and product modelling

    I have led the transition of research insight and ideation into the first iteration of a product numerous times. This involves managing the collaboration of a multi-disciplinary group of people, often in a workshop scenario to map the end to end journey of a product. A rough whiteboard version is refined and iterated with internal reviews to build a cohesive sequence of interactions for prototyping and testing.

  • Interim brand design

    Interim brand design

    A brand is required as a vehicle to communicate the vision of the new idea. I have lead streams of work for questions such as 'How closely aligned should the concept be with the master brand?', 'What visual language will create the least design debt in the future?', 'What characteristics suit the customers' needs?'. Rapid research and design exercises inform the decisions and a brand comes together quickly, usually with a name, app icon, colour palette and type treatments as a starting point.

  • Interface design and prototyping

    Interface design and prototyping

    In innovation the product deliverable is usually a prototype demonstrating the vision of the product. For this purpose I have taken conceptual sketches through to wireframes and on to high fidelity designs. I start with established interaction patterns and aim to set a clear visual hierarchy through layout, colour and type. I build character around this based on insights gathered through research, an awareness of current design trends and artistic intuition.

  • Pitches and storytelling

    Pitches and storytelling

    When pitching a new concept for investment, much effort goes into thinking about how to verbally tell a compelling story of the vision, the frictions solved and the reasons to believe the risk is worth the reward. Pitching requires clear visual aids to punctuate the verbal presentation and I have led the development of these materials for multiple successful pitches.