Fratelli Paradiso & 10 William St

Potts Point institution, Fratelli Paradiso, required new websites for their restaurant and new wine bar 10 William St. Their attitude to the web presence matched their approach to dining, very cool, confident and a little rogue. Since the two venues were openly related, we created a simple blog-style interface that would be differentiated by a few visual devices.

As lead designer at MAXCO, I developed the design and WordPress theme for both sites.

  • Fratelli Paradiso:

    Fratelli Paradiso:

    Fratelli Paradiso was operating with practically no web presence. The new site rightly maintained the air of reserved confidence, but encouraged and enabled sharability - features that would ultimately start conversations and attract new diners.

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  • 10 William St:

    10 William St:

    10 William is like the anarchist younger brother to Fratelli. With this, and its strong belief in Free Wine in mind, we approached the design with the aesthetic of a revolutionary.

    Visit the Site →