I have worked on very small to medium sized websites in hospitality & events, ecommerce and campaigns across the UI, UX and front end development. I have also worked in branding and graphic design contexts producing work in print, digital, motion and environmental media.
Fratelli Paradiso & 10 William St
Potts Point institution, Fratelli Paradiso, required new websites for their restaurant and new wine bar 10 William St. Since the two venues were related, we created a simple, single feed interface that would be differentiated by a few visual devices. I designed and built the sites.
The Iconic design brief
'How can we make the daily feed more engaging for our users?'
First I confirmed what was meant by engagement in this context, and designed a short, conceptual flow that would gather data to understand a specific user's taste and circumstance. This would enable automated targeting of content to users' feeds to drive stickiness, create personalisation and lead to increased purchases.
What I didn't do was confirm the scope of the deliverable and ultimately the design was not favoured because they were looking for a more incremental build on the existing user experience. You live and you learn.
Bangarra Dance Theatre Australia
I worked with Bangarra Dance Theatre from 2011-2014, working on many things including the update of their brand and visual language. This was a truly rewarding opportunity to work with the creative director Stephen Page, artists in residence and marketing team to create a system that could represent an ancient culture yet feel contemporary and also have a gestural quality of movement and dance.
Throughout the lifetime of the partnership, I was involved in the development a new website and education portal, Annual reports, the sub-brand for their outreach program 'Rekindling' and artwork and campaign materials for Terrain (2012), Blak (2013), Kinship (2013) and Patyegarang (2014).
It's unusual to create something specifically for close friends and family and that should represent yourself and the person you love. I used the grid to merge rows of type from two columns into one and spread the text across. The invitee's names were printed on a light stock and held in place with a clear plastic sleeve. Not sure the outcome was appreciated by all recipients, but I was very happy with it.