Design

I have worked on very small to medium sized websites in hospitality & events, ecommerce and campaigns across the UI, UX and front end development. I have also worked in branding and graphic design contexts producing work in print, digital, motion and environmental media.

  • Fratelli Paradiso & 10 William St

    Fratelli Paradiso & 10 William St

    Potts Point institution, Fratelli Paradiso, required new websites for their restaurant and new wine bar 10 William St. Since the two venues were related, we created a simple, single feed interface that would be differentiated by a few visual devices. I designed and built the sites.

    Fratelli Paradiso, 10 William St

  • The Iconic design brief

    The Iconic design brief

    'How can we make the daily feed more engaging for our users?'

    First I confirmed what was meant by engagement in this context, and designed a short, conceptual flow that would gather data to understand a specific user's taste and circumstance. This would enable automated targeting of content to users' feeds to drive stickiness, create personalisation and lead to increased purchases.

    What I didn't do was confirm the scope of the deliverable and ultimately the design was not favoured because they were looking for a more incremental build on the existing user experience. You live and you learn.

  • Bangarra Dance Theatre Australia

    Bangarra Dance Theatre Australia

    I worked with Bangarra Dance Theatre from 2011-2014, working on many things including the update of their brand and visual language. This was a truly rewarding opportunity to work with the creative director Stephen Page, artists in residence and marketing team to create a system that could represent an ancient culture yet feel contemporary and also have a gestural quality of movement and dance.

    Throughout the lifetime of the partnership, I was involved in the development a new website and education portal, Annual reports, the sub-brand for their outreach program 'Rekindling' and artwork and campaign materials for Terrain (2012), Blak (2013), Kinship (2013) and Patyegarang (2014).

  • Wedding Invitation

    Wedding Invitation

    It's unusual to create something specifically for close friends and family and that should represent yourself and the person you love. I used the grid to merge rows of type from two columns into one and spread the text across. The invitee's names were printed on a light stock and held in place with a clear plastic sleeve. Not sure the outcome was appreciated by all recipients, but I was very happy with it.